Basel or no Basel, people have hit the streets, with what I like to reference as Trusisms – hence having some truth implied.

The concept of “Trusisms,” originally entered the art scene with Jenny Holzer in the 70s. She made lists of “truths” put forth to the people with art that appeared like advertisments. Thus, she wheat pasted lists of Truisims on walls around New York City, occupied billboards in Times Square, and placed her art on marquees of theatres (see below), and more (she also hit other major cities as well – London, Munich, Oslo, Amsterdam, …).

But now, in the 21st century, people are gratifying their messages on the grounds. Thus, you must now not only look up, but look down.

See examples from Miami’s Wynwood District and New York’s Gallery District in Chelsea of what people are making you contemplate…

Is there always a tomorrow? Is modern art so expensive – yes to some, no to others… And should LOVE be the reason to breathe? Or are there more reasons to breathe besides love… like family, friends, your passions, etc.

Thus take these ideas that are going around the streets that make you question the truths behind these ideas proposed to you… and THINK.

XX,

CHC (@cultureheARTs)